More than half of the world is on social media.
This means when you post something on social media, it has the potential to reach HALF THE WORLD, literally 2.5 billion people who are interested in hearing from you. We are a keen advocate of social media marketing and saw the impact first-hand.
However, actions speak louder than words. So, we decided to run paid ad campaigns and this is how much social media marketing cost would cost your brand.
Without further ado, let’s get scrolling.
Here are the different types of social media platforms that we will be looking at closely:
Social Media Marketing Cost: Breaking it Down
YouTube has an active user base of 2.49 billion.
This number really intrigued us, it's like one-third of the total world’s population, which means that your brand’s video content has the potential to reach this many people.
Note: YouTube ads are measured in CPM.
Here is the social media marketing cost breakdown for an ad campaign on YouTube.
Bonus
Secret Hacks That Can Help You Grow on YouTube
If you thought YouTube had the highest number of active users, let me introduce you to Facebook, with over 3 billion users.
A huge majority of the platform’s audience is between 25 and 34 which are the ones who would be greatly interested in buying from your brand.
Note: Link your Facebook account to your Instagram page (this will help when you are running ads).
Here are the details of social media marketing cost for the Facebook Ad Campaign
Here is what the Instagram paid ad campaign looks like:
TikTok is a short-form video platform, where individuals as well as companies can make videos on trending sounds.
If you want to improve your brand awareness and views, TikTok is the best place for your business.
The Results? Was it Worth It?
All these estimations can vary from one niche to another.
The majority of Gen Z and Millennials use Snapchat, mostly for personal use like starting a streak with your friend or uploading stories that disappear in 24 hours.
As a digital agency, we tried experimenting with Snapchat.
Snapchat: Social Media Marketing Cost
Here are the numbers specific to my industry
X is a social media platform which works similar to Reddit. From celebrities to the common person, can all share their opinions about a certain topic on the platform. Running an ad campaign here would reap solid results.
Here are the results from my X marketing campaign.
This professional platform is basically where you will find every business and who works in which company, from a sales executive to the director of Meta. In terms of lead acquisition, nothing works better than LinkedIn.
Let’s see how my paid ad campaign performed.
Have anything to say about a topic, or want to contribute to a discussion? Reddit is where you can do that.
This is where authentic conversations take place.
Here’s what my ad campaign on Reddit looked like:
Learning to get familiar with each social media platform is a task on its own.
Example: On platforms such as Instagram, you can run ads and the audience would be perceptive towards the campaign.
Many would click and some might even convert to your loyal customers. Whereas on Reddit, it's the opposite, the platform mainly runs on user opinions and what THEY have to say about the business rather than the company itself.
So, in such cases where you are uncertain about which social media platform to use for your business, it's best to work with a social media agency, that has been doing it for years.
