My Agency’s Story: How To Hire a Digital Marketing Manager?

Who is a Digital Marketing Manager?

When understanding how to hire a digital marketing manager, it’s important to know the ‘Who”

 A digital marketing manager is exactly who you think it is, an individual who manages your company’s profile in the digital world. From organic to paid advertising, they should be able to do it all.

 And specifically in what I am interested in, the individual helps improve brand awareness, so that when a visitor comes he stays and doesn’t run a mile away.

Responsibilities of a Digital Marketing Manager

Before hunting and shortlisting a digital marketing manager, it was important to understand what would be the responsibilities of that person, here is the job description:

Digital Strategy Development

• Develop and execute digital marketing strategies to promote our services.
• Drive lead generation and customer acquisition through digital channels
• Knowledge of SEO, SEM, email marketing, social media, content marketing, and paid media.

Campaign Management

• Create, manage, and optimize digital marketing campaigns across various digital marketing platforms.
• Analyze and report on campaign performance, ensuring continuous optimization.

Website and SEO Management

• Oversee website content strategy, including SEO optimization, ensuring high-quality user experience and improvement in conversion rate.
• Collaborate with IT and design teams to enhance the company website, landing pages, and service pages for maximum engagement.

Content Creation & Marketing

• Lead the creation of engaging, informative, and SEO-friendly content that resonates with both B2B audiences.
• Develop case studies, whitepapers, blog posts, videos, and infographics to showcase the company’s expertise.

Technical Qualifications For Digital Marketing Manager

When researching how to hire a digital marketing manager, look for someone with 5-plus years of industry experience. Out of which, they should have had 2 years of experience in a leadership position.

 Here are some other technical qualifications that your brand should look for:

• Bachelor’s degree in Marketing, Communications or Business.
• Proficiency in digital marketing tools (Google Ads, Google Analytics, SEMrush, HubSpot, social media platforms, etc.).
• Experience with lead generation and conversion optimization strategies.
• Excellent communication, writing, and project management skills.
• A team player who’s open to taking criticism.

Hiring a Digital Marketing Manager: Monetary Benefits and Salary

Once the job responsibilities and technical requirements are fully outlined, the focus should shift to what would attract candidates, such as salary and benefits.

The base salary that we are considering is $125,566/year (all calculations are based on that).

Digital Marketing Manager: Let the Shortlisting Begin

Once a job post is created, time to make it live on various platforms such as

Discard a candidate’s resume if they don’t meet the educational background and industry experience criteria.

5 Questions You Can Ask In The Interview

• How do you approach creating a digital marketing strategy for a new product or service?
• Can you share an example of a successful digital marketing campaign you led? What made it successful?
• What trends in digital marketing do you think will dominate in the next few years?
• How do you collaborate with other teams, such as sales or product development, to ensure marketing success?
• Which key performance indicators (KPIs) do you typically track for digital campaigns?

Ball’s In Your Court: Who Should You Hire?

Let’s assume that you arranged interviews with 15 candidates, matching their schedule to yours, is quite a hectic and frustrating process, there’s no denying that.

 5 candidates canceled last minute, and then there were 10. Each interview lasted for about 45 minutes. So the total time you spent doing this was 7 hours (estimated).

 …and this was only the initial stage of the interview process.

 There are two more interviews to go. One with HR and the other with the team lead. Aligning schedules, booking meetings, rescheduling, and then making a decision has turned into a month-long process.

 After spending a month doing this, the employee resigns the next day because they want to work somewhere closer to home.

 …now imagine starting the whole process all over again.

Alternatives to Hiring a Digital Marketing Manager

So, what other options do you have if hiring a digital marketing manager is not feasible?

Option 1: A Freelancer

You can scour different freelancing platforms such as Upwork, Fiverr, and Toptal and post your requirements on the platform (same as LinkedIn).

 Here are some cons of opting for this strategy:

• Difference in time zones
• Communication gap
• Lack of accountability (they didn’t really care about our work)

Option 2: Working With a Social Media Agency

You can Google top social media agencies and shortlist the ones that have a good portfolio, relevant work experience, and are within budget. You’ll find some really cool options here, email each one and book a consultation call.

 Make sure that these social media agencies understand what you are looking for and are keen to help your brand grow via an increase in leads through the website. Once, you start working with a social media agency, you’ll see likes, comments, and more shares on your posts.